Do you ever walk away from an encounter and wonder what someone was thinking? I think, truth be told, we all do. Last week on one of my other blogs I told how my grandmother used to say "First impressions are everything!" She was definitely correct and it applies big time with business pursuits. Regardless of your occupation the card you hand someone may be all that keeps you on top of the pack for a final choice on who to hire or do business with. People are impressed with nice things and that includes nice presentation pieces.
High gloss finishes and high definition photos say that you believe you value yourself, leaving the impression (even if subliminally) that someone else should value your services as well. A good provider will be able and willing to give you references of their work.
No, you can't judge a book by it's cover, but sadly that is what happens. Present yourself well, it WILL be remembered.
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